Dr D - Locked 4 LSD Interview (Issue 3)

Dr D...

Around 1999 after reading No Logo by Naomi Klein, in particular the bit about Ron English changing billboards with paint alterations, it occurred to me that I could do something similar. I cut the letters "Su" from one billboard and placed them over another. The ad that had read "Suddenly everything clicks" had been subverted to say "Suddenly everything Sucks".